Enterprise Blockchain Use Cases - Retail Industry

Enterprises from the traditional and online retail industries are demonstrating strong confidence in the blockchain technology. Currently, these enterprises are testing this technology for more than 10 different use cases, some of which include, inventory management, customer loyalty management, supplier payments, digital advertising, and capturing consumer insights, among others.

The adoption of this technology within the retail industry is well-spread across various geographic regions. While the adoption is well spread across the globe, the concentration of these projects is particularly high in the European countries (including Russia), which account for ~46% of all the projects.

More than 100 enterprises, government organizations, and regulators have come forward to test this new technology. Some of the key industry stakeholders involved in these projects include large retail chains, big-box store operators, dairy retailers, e-commerce companies, and payment processing companies, among others.

The blockchain adoption, within the retail industry is also maturing, as is evident from the formation of two industry consortia. The formation of consortia will lead to faster and wider implementation of the use cases.