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Signol Raises £2.5M to Drive Decarbonization in Aviation and Shipping Using AI and Behavioral Change
September 6, 2024
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Signol Raises £2.5M to Drive Decarbonization in Aviation and Shipping Using AI and Behavioral Change

The maritime and aviation sectors, vital for global trade and travel, have long grappled with sustainability challenges, especially their carbon footprint. Shipping alone is responsible for transporting 90% of the world’s goods, making it a significant contributor to global emissions. These industries, classified as hard-to-abate sectors, face difficulties in reducing emissions due to their operational complexities and reliance on fossil fuels. Decarbonization solutions are not straightforward, and they require innovative approaches to improve efficiency without compromising service or costs. One of the primary hurdles these industries face is human decision-making, which significantly impacts fuel consumption and, consequently, emissions.

In response to these challenges, Signol, a sustainability-focused startup, has developed a technology-driven platform that leverages Artificial Intelligence (AI) and behavioral science to shift operational behavior in aviation, shipping, and business travel sectors. AI is employed to enhance the potential of human decision-making, enabling individuals to make more sustainable choices in real-time, such as optimizing fuel usage and operational efficiency. The company’s platform combines data analytics with behavioral change techniques, encouraging operators and workers to reduce unnecessary emissions and improve environmental performance.

Signol’s approach can potentially revolutionize how industries such as aviation and shipping handle sustainability by focusing on people-powered transformation. Instead of relying solely on technological upgrades, the platform maximizes the capabilities of existing human resources, emphasizing the “human factor” in achieving environmental sustainability. By targeting the aviation and shipping sectors, both of which significantly contribute to global emissions, Signol directly addresses sustainability issues like carbon emissions (SDG 13) and the need for sustainable infrastructure and innovation (SDG 9).

Investments from industry-focused firms such as TMV (USA), Ultranav (Chile), MOL PLUS (Japan), and East Innovate (UK) underscore the importance of this innovative solution. These investors recognize the potential of AI and behavior-based strategies to create significant and immediate impacts on reducing emissions in legacy industries. Signol’s solutions aim not only to decarbonize shipping and aviation but also to bring these concepts to other sectors like corporate travel, further contributing to global sustainability efforts.

Source: Port Technology

Technologies Used:

  • Artificial Intelligence (AI): Enhances human decision-making in real-time to drive sustainable operational behaviors and efficiency.
  • Behavioral Change Platforms: Encourages operational behavior changes to reduce emissions in aviation, shipping, and business travel sectors.

SDGs Impacted:

  • SDG 13: Climate Action: Signol’s platform helps reduce emissions in shipping and aviation by optimizing human decisions using AI.
  • SDG 9: Industry, Innovation, and Infrastructure: The company promotes sustainable innovation by introducing behavioral change technologies in traditionally hard-to-abate industries.

Sustainability Focus:

  • Carbon Emissions: Signol’s technology addresses carbon emissions reduction by influencing operational decision-making in industries like shipping and aviation, which are heavy contributors to global greenhouse gases.
  • Energy Efficiency: The company promotes energy efficiency in these sectors by optimizing fuel use and reducing unnecessary energy waste through behavioral change.

Other Details:

  • Company: Signol
  • Industry: Aviation, Shipping
  • Amount Raised: £2.5 million ($3.28 million)
  • Investment Round: Undisclosed
  • Geographic Focus: United Kingdom

Key Investors:

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